Career Progression Strategy for Internal Auditors: Mastery or Multitasking?

In the world of internal audit—and any career, really—you eventually face a crossroad: should you go all in on one thing, or spread your energy across multiple avenues? This is the 80/20 dilemma, the essence of the Pareto Principle, where 20% of your efforts generate 80% of your results.

Let’s frame it with a musical metaphor.

Nigerian music artist, Davido’s latest release, 5ive, isn’t about surprising fans with something entirely new. It’s about consistency, confidence, and clarity. He knows what works—and he doubled down on it. You don’t hear him chasing trends; you hear him refining a sound that fans already love. That’s giving 100% to the 20% that yields the most return.

In contrast, other Afrobeats artists like Wizkid and Burna Boy have taken the other route: exploration. They try new sounds, shift genres, and pivot creatively. Some projects hit big, others polarize—but it’s innovation at play, trying to find the next edge.

Both approaches are valid—and both exist in audit.

The “Davido Strategy”: Consistency in Core Strengths
In internal audit, this could look like specializing deeply in one area: IT audit, ESG reporting, or fraud risk. You become the go-to for that niche. Your name is tied to quality, depth, and results. You build a brand within the profession.

The upside? You gain authority and are often top of mind for promotions or consulting opportunities related to your niche.
The risk? You may miss out on broader roles or leadership positions that require a more generalist or strategic view.

The “Wizkid/Burna Strategy”: Diverse Skill Building
Here, you spread your development across multiple areas: data analytics, operational audits, cyber risks, SOX compliance, and maybe even soft skills like storytelling or stakeholder management. You're the auditor who’s done a bit of everything.

The upside? You’re agile, versatile, and ready for anything. You fit into leadership roles that need a big-picture thinker.
The risk? You might struggle to stand out in any one area and may be perceived as lacking depth.

So, What’s Your Move?

Career progression isn’t one-size-fits-all. The key is intention.

  • If you choose consistency, master your lane and be known for it.

  • If you choose diversity, map it strategically—don’t just dabble, develop.

And remember: the Pareto Principle isn’t about limits. It’s about focus. Whether you ride the wave like Davido or keep shifting gears like Wizkid and Burna Boy, make sure your efforts are aligned with your goals.

Audit your own career choices the way you would an organization: What’s adding value, and what’s just noise?

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Who You Are Before What You Do: Rethinking the Internal Audit Career Path